People Counting and Conversion 

It’s difficult to manage what you can’t measure. Without a reliable, accurate source to help understand traffic, you are just guessing how many visitors enter and exit your space each day. ShopperTrak Analytics powers People Counting solutions for a broad range of retail spaces — from small, temporary kiosks to large malls and concert venues. We use traffic counting devices to count visitors at entrances and throughout the property to reveal deep insights into consumer behavior with up to 98% accuracy. 

By integrating traffic, sales and labor data, you'll have the insights you need to better understand conversion rates, effectively manage staffing levels around peak traffic, and make smarter marketing and real estate decisions.

New Zealand-based outdoor gear and outfitter, Kathmandu, was a popular retail location with more than 160 stores in New Zealand, Australia, and their international expansion. But they had a problem: limited — or no — way to accurately count shopper traffic. This blind spot had a significant negative impact on workforce optimization, conversion control, and consistent performance management across the enterprise.

Then, Kathmandu decided to partner with Sensormatic Solutions and employ ShopperTrak Analytics — and the benefits spoke for themselves. Kathmandu enjoyed:

• Optimized labor allocation aligned with traffic patterns — especially power hours
• Revitalized performance management culture that focused on converting in-store customers into buyers
• Enhanced promotional planning model and improved sales analytics capability
• Increased sales through honing in on conversion and improved scheduling
• Better overall decision making