Get More From Your Traffic Data
A step-by-step process for increasing conversions, enhancing your customer experience, and driving loyaltyWhat measurable value is your traffic analytics data providing? What benefits does it bring your customer? If you're unsure, you're not alone.
Many conventional traffic analytics programs simply deliver numbers and not much else, leaving retailers to decipher what those numbers actually mean and what to do with them.
There's a better way. It starts with leveraging your traffic data — and ends with delivering the experience your customers want.
The shopper journey is constantly evolving and the best way to meet expectations is to understand those changes — and your customers — in real time. That's where ShopperTrak Analytics comes in. Our comprehensive traffic analytics suite delivers data and enables insights that provide an accurate picture of the shopper journey and customer behavior in your stores, so you can craft an experience that keeps them coming back for more.
To understand the true value your traffic initiative should be driving, take a quick walk through key traffic points of value with our team of experts.
A Strong Foundation
Creating the ultimate customer experience starts with understanding your basic traffic data. People Counting lays the groundwork to help you increase sales by relying on a few key metrics. Learn more.
Right People, Right Place, Right Time
Your most valuable asset is your associates and their time. Ensure you have the right staffing levels in any moment to streamline operations, encourage customer engagement, increase sales per shopper, and meet demand based on your traffic numbers throughout the day. Learn more.
Know the Shopper
When you know who is walking through your doors, you can adapt the experience to meet their hopes and expectations. Utilize KPIs on gender, age and sentiment to create a custom experience that drives loyalty. Learn more.
Optimize the Customer Experience
Once you know who is coming into your store, you can customize their experience using a holistic view of shopper behavior. From learning what drives their loyalty to detailed analyses of their paths to purchase, discover the power of personalization. Learn more.
The Value of Benchmarks
Improving store performance requires knowing what share of traffic your store is capturing, and how your performance rates in a broader context. Understand and compare your store performance — at the national, regional, and even zip-code level — against industry categories or across your enterprise to measure and optimize the value gained from your in-store data. Learn more.
The Future is Now With Computer Vision
When you integrate Computer Vision technology with your existing video hardware — such as your security cameras and surveillance cameras — you can gather and understand traffic pattern insights, audience measurement, and dwell time — all in real-time. Work with our team on a scalable roadmap to enhance your shopper journey through the leading-edge capabilities of Artificial Intelligence (AI) and Machine Learning in our Computer Vision analytics. Learn more.
Tying it All Together
At Sensormatic Solutions, we believe driving customer loyalty starts with focusing on the holistic in-store experience — everything from knowing who your customers are to understanding their preferences and keeping them safe. This means any and all in-store concerns — deterring organized retail crime (ORC), ensuring food health and safety, providing full supply chain visibility, avoiding out-of-stocks, staffing allocation, and more — are tied together.
Many organizations approach these factors separately, and often in siloes. However, we believe in the synergistic power of unlocked, integrated, and cross-analyzed data. And we know it can help provide the outcomes you need to grow both your bottom line and your customers' loyalty.
Every customer, every product, every store and warehouse – have you thought about what you can do when you tie it all together? Check out our intelligent platform of integrated solutions.
Setting Retailers up for Success
It is a lot easier to understand your data — and the outcomes you're trying to achieve — when working with a team of experts who have been in your shoes. That's why our Retail Consulting team is made up of former retailers: They know the struggle, and they know how to help.
Our Customer Success Managers are a part of your team from day one. From store planning and implementation to measurement and optimization, our experts work closely with your team to define appropriate solution goals, KPIs, and metrics, as well as to provide context behind your data so you know exactly what’s going on in your stores.
Our team's rich retail experience and solution expertise brings a valuable perspective into the daily needs of your team to ensure initiatives are on track and primed for success, from beginning to end.
Whether you are just starting your traffic initiative or are looking to get more out of your current program, our team is ready to help.
A brief 30-minute chat with our retail subject matter experts is all it takes to understand and define what your organization needs for success. Start the conversation today.