The peak shopping season of 2021 is upon us, and retailers are heeding the call with earlier-than-ever promotions, discounts, and price match guarantees. Analysts agree, customers are shopping earlier and want a seamless experience across all channels. Many retailers have already started amplifying customer interactions across touchpoints with relevant in-store only product offerings, events, and online exclusives. Hiring of seasonal associates is a priority. And strategic plans are set so that shopper expectations are met for pick up at curbside and more.

Find out how you can gain a competitive advantage this season by:

• tapping into data analytics
• enhancing your store layout
• ensuring associates are prepared for the rush
• having processes in place that help your customer experience and bottom line

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