• Black Friday is expected to be the busiest U.S. holiday shopping day in 2023, with Super Saturday reclaiming the second spot on the list

NEUHAUSEN, Switzerland—October 5, 2023—Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls, today announced its predictions for the busiest shopping days of the 2023 holiday season. In the United States, Black Friday (Nov. 24), Super Saturday (Dec. 23), and the third Saturday in Dec. (Dec. 16) are expected to be the busiest shopping days of the season. The annual predictions for the global top busiest shopping days were compiled by Sensormatic Solutions retail traffic consulting and analytics group.

“Retailers around the world are likely to have another strong holiday season this year,” said Tony D’Onofrio, president at Sensormatic Solutions. “Those looking to make the most of it can use our predictions as a guide—but it’s critical that retailers also leverage internal data and analytics tools to refine their approach to promotions, staffing, and customer experience in November and December. It’s this additional insight that will put businesses two steps ahead entering the New Year.”

On average, the top 10 busiest shopping days in the United States account for approximately 40% of all holiday retail traffic. Sensormatic Solutions predicts U.S. in-store traffic will likely moderate slightly compared to 2022, with forecasts indicating a year-over-year drop of no more than 3.5%—results that are in line with 2023’s retail traffic performance to date. Overall, traffic this year has been down an average of 2% from last year.

“Historical data will be extremely valuable for retailers preparing their 2023 holiday strategies,” said Brian Field, global leader of retail consulting and analytics at Sensormatic Solutions, whose team predicts the top busiest days of the holiday season. “Christmas Day falls on a Monday this year, so retailers can look to data from 2017—the last time the holiday fell on Monday—to tailor their strategies. Our national data indicates that the busiest days of the season are likely to be more concentrated toward the end of the year thanks to this timing. However, in addition to the list below, we expect Veterans’ Day to experience higher traffic than usual as it falls on a Saturday and history indicates a traffic bump when it does so.”

The full list of predicted busiest shopping days in the United States is as follows:

1. Friday, Nov. 24 – Black Friday
2. Saturday, Dec. 23 – Super Saturday
3. Saturday, Dec. 16 – Third Saturday in December
4. Friday, Dec. 22 – Friday before Christmas
5. Saturday, Nov. 25 – Saturday after Black Friday
6. Tuesday, Dec. 26 – Boxing Day
7. Saturday, Dec. 9 – Second Saturday in December
8. Saturday, Dec. 2 – First Saturday in December
9. Saturday, Dec. 30 – Saturday after Christmas
10. Sunday, Dec. 17 – Sunday before Christmas Eve

The predicted top busiest shopping days globally include:

To learn about the top drivers of this holiday season’s busiest shopping days and how Sensormatic Solutions is supporting retailers’ needs, visit Sensormatic Solutions "North America's Busiest Holiday Shopping Days of 2023" report. For more Sensormatic Solutions holiday insights, use #SensormaticHolidays2023 to follow along on LinkedIn and X.

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Sensormatic Solutions is the leading global retail solutions portfolio of Johnson Controls powering operational excellence at scale and enabling smart and connected shopper engagement. Our intelligent digital operating platform – Sensormatic IQ – combines the full Sensormatic Solutions portfolio, including third-party data to deliver unmatched insights into shopper experience, inventory intelligence, loss prevention and operational effectiveness with advanced technologies, like AI and Machine Learning. This enables retailers to act on prescriptive and predictive data-driven outcomes to confidently move into the future. Please visit Sensormatic Solutions or follow us on LinkedIn, X, and our YouTube channel.

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