Sensormatic Solutions predicts condensed holiday season will drive high shopper traffic on Super Saturday

Press Release

Sensormatic Solutions predicts condensed holiday season will drive high shopper traffic on Super Saturday

December 16, 2019

Traffic Insights

Retailers prepare for influx of in-store traffic on December 21 as shoppers take advantage of last weekend to shop before Christmas

NEUHAUSEN, Switzerland—(December 16, 2019)— Johnson Controls today announced that Sensormatic Solutions, its leading global retail solutions portfolio, released its ShopperTrak predictions for Super Saturday, the last Saturday before Christmas (December 21) and the holiday week. Super Saturday is expected to be the second-busiest shopping day of the 2019 holiday season.

“Saturdays in December consistently make our list of top busiest shopping days, but the one closest to Christmas, known as Super Saturday, has always been the busiest,” said Brian Field, senior director of global retail consulting for ShopperTrak. “In a shorter season the intensity of shopper traffic increases as you get closer to Christmas Eve.”

“Unlike in 2018, the day after Christmas, known as Boxing Day (December 26) in some global regions, takes on more shopper traffic importance because it falls on a Thursday and many consumers extend their time off during the holidays. It’s expected to be the third-busiest day for retail shopper traffic. In fact, this is the first time since 2013 that we expect Boxing Day (Thursday), along with the Friday and Saturday after Christmas to all be in the top 10. All of these are post-Christmas days which extend the shopping calendar. These significant traffic days present retailers with yet another opportunity for more sales and gift card redemptions,” concluded Field.

For more information on the 2019 top busiest shopping days and holiday data, additional press releases are available here:

About Johnson Controls

At Johnson Controls, we transform the environments where people live, work, learn and play. From optimizing building performance to improving safety and enhancing comfort, we drive the outcomes that matter most. We deliver our promise in industries such as healthcare, education, data centers and manufacturing. With a global team of 105,000 experts in more than 150 countries and over 130 years of innovation, we are the power behind our customers’ mission. Our leading portfolio of building technology and solutions includes some of the most trusted names in the industry, such as Tyco^®, York^®, Metasys^®, Ruskin^®, Titus^®, Frick^®, Penn^®, Sabroe^®, Simplex^®, Ansul^® and Grinnell^®. For more information, visit www.johnsoncontrols.com or follow @johnsoncontrols on Twitter.

About Sensormatic Solutions

Sensormatic Solutions is the leading global retail solutions portfolio of Johnson Controls enabling smart and connected shopper engagement. By combining critical insights into retail inventory, shopper traffic and loss prevention, Sensormatic Solutions powers operational excellence at scale and helps create unique shopping experiences. Our solutions deliver real-time visibility and predictive analytics for accurate decision-making across the enterprise, enabling retailers to confidently move into the future. With more than 1.5 million data collection devices in the retail marketplace, we capture 40 billion shopper visits and track and protect billions of items each year. Our retail portfolio features the premier Sensormatic, ShopperTrak and TrueVUE brands. Please visit www.sensormatic.com or follow us on LinkedIn, Twitter, and our YouTube channel.