Shopper Journey

Blend accurate in-store data to help reinvent the shopper experience

Connect the Digital Breadcrumbs Along the Path to Purchase

Understanding the shopper journey is key to impacting overall shopper behaviour. Not only do you want shoppers to come in, you want them to engage, purchase and most importantly enjoy their shopping experience. Our solution leverages people counting devices, Wi-Fi, mobile and video technology helping you understand what is happening inside your retail space.

With Shopper Journey analytics, retailers get a more holistic view of insights through a single platform. Our cross-technology integration and unique data-rich approach enables retailers to build a comprehensive picture of their customers’ movements and make better-informed business decisions for a superior shopping experience.

male female couple shopping for washing machines in electronics appliance store

multi-ethnic clientele pushing shopping carts and slecting items from shelves in warehouse retail store

Provide an Immersive Shopper Experience With Digital Display Content

Data is transforming store engagement, influencing how, why, and where shoppers make their purchasing decisions. Sensormatic Solutions enhances this engagement through interactive brand messaging tailored to specific demographics. By gaining deeper insights into your guests, you can drive in-store sales through actionable shopper insights that empower you to deliver targeted advertising and promotional video content throughout your retail environment.

Learn more about our Shopper Views and Demographics solution

Get Ahead of Your Consumers with Shopper Analytics

The idea that retailers need to deliver a satisfactory customer experience is not new, but in today’s data-driven world, more control has been placed in the consumers’ hands — along with heightened expectations. This means personalisation is a critical foundation for retail success and brand image. 

Learn more by downloading our white paper, "Creating Experiential Retail Along the Shopper Journey"

fashionable woman carrying shopping bags in front of a computer-generated grid with data in front of and behind her

3d illustration of shopper figures in retail store with bubble displays over their heads showing time in store

Explore What's Possible Along the Shopper Journey

Discover how uniquely blending technology, data, and insights creates a clear view of the Shopper Journey.

Sensormatic Solutions' ShopperTrak Analytics Success: Increased Sales at the Shoppes at Mandalay Place

The Shoppes at Mandalay Place in Las Vegas is an 11,600 square metre retail location that boasts a unique assortment of tenants from all across the United States. To improve operations and enhance tenant performance, Mandalay Bay partnered with Sensormatic Solutions to implement ShopperTrak Analytics. Upon providing the data to their tenants, tenants were able to improve the impact of their merchandising and promotions. The result was a near-immediate increases in sales per square metre.