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Traffic Impact Assessment Estimator
Adjust variables in the retail equation to see how overall performance is affected
Foot traffic is defined as the number of visitors to a location, generally measured daily or hourly, and varies by brand, region, season, and exact store location.
There are many factors which drive a store’s selling performance – including the quality of the sale (average transaction size (ATS)), how well they can convert existing shoppers into purchasers (conversion), as well as the total selling opportunity (foot traffic). Knowing the foot traffic at a store provides leaders with a comprehensive understanding of ways to increase the profitability of their business.
Using the ‘What-if’ Performance Calculator below, adjust different variables in the retail equation to see how overall performance is affected.
What-if Performance Calculator
Enter your businesses foot traffic, conversion rate, average unit retail, and units per transaction count and the results will change accordingly.
Change conversion by 1 percentage point to see the impact a 1-point lift has on your overall sales.
Please choose your currency.
Variable Goals
Impact on Results
350
£195.00
£68.25
£68,250.00
Assessing Operational Impact
Enter the eight metrics on the left (Traffic Count, Shopper-To-Associate Ratio (STAR), Sales per Shopper (SPS), Cost of Goods Sold, the Number of Full Time Sales Associates Assigned in the Store, the Full Time and Part Time Labour Rates, and the Payroll Tax & Fringe %).
Sensormatic’s Operational Impact Calculator will generate a simplified P&L statement. Adjusting these variables will allow you to better understand the impact each metric has on profitability.
When STAR is optimised, customer experience and conversion generally improves leading to an increase in Sales Per Shopper.
Change STAR by half point increments, while improving your SPS. Compare the change of your Income Currency to the original calculation. If higher, you are adding more to your bottom line!
Performance and Labour Variables
Operational Impact
52,000
4.0
28.00
£1,456,000
40.0%
£873,600
3
13,000
6,240
18.00
6,760
12.00
-£193,440
13.3%
-£87,360
-£280,800
19.3%
-£291,200
-£29,120
-£43,680
-£36,400
(87,360)
£105,040
7.2%
