Retail Analytics

Make sense of your traffic data and maximise selling opportunities

woman shopper looking at bottled beverage in refrigerated aisle of a grocery or convenience store

Measure and Benchmark Traffic and Shopper Data to Help Optimise Operations and Enhance the Customer Experience

Retail stores and large venues need predictive retail analytics with a clear, reliable view of traffic data to help make informed decisions that drive sales. Sensormatic Solutions aggregates powerful sets of data into one centralised location so you can make sense of what is happening – and why – in your retail category, market and store within seconds. 

Built with continuously evolving customer-driven feedback, ShopperTrak Analytics is part of the Sensormatic IQ operating platform, providing accurate insights into labour and store performance optimisation, marketing effectiveness, merchandise planning and property investments. By incorporating broader property and company-wide analytics, you can convert diverse data sets into actionable insights and create a superior shopping experience.

Exclude Staff Movements From Store Counts

Sensormatic Solutions utilises traffic data collected by overhead people counting devices to help you boost engagement and drive conversion and profitability. Our Employee Exclusion solution works to remove staff movements from store traffic counts, allowing you to calculate more precise conversion rates and measure how effective your staff is in engaging shoppers. 

Find out more about the benefits of accurate store counts using Employee Exclusion

fashionable man and woman shoppers in high-end retail jewelry store to purchase a pendant assisted by woman store associate

busy retail apparel store with sweaters on a rack in the foreground and several queues of shopper at register in background

Know Store Occupancy Changes in Real Time

Sensormatic Solutions’ Occupancy solution helps you to accurately understand shopper density within your store. We can help you to follow local or government ordinances to meet social distancing guidelines, stay within maximum limits and improve traffic management strategies. With up-to-the-minute visibility into occupancy, you will have the information you need to optimise staffing and provide greater customer engagement during peak traffic times.

Discover how the visibility our Occupancy Solution provides can help all aspects of traffic management

Drive Exceptional Customer Experience and Sales Effectiveness

Sensormatic Solutions has partnered with HappyOrNot®, a real-time customer feedback management company that provides awareness as to when, where and why your customers were satisfied with their shopping experience. This collaboration, called Brand Vitality Meter, brings together the expertise of both companies to deliver exceptional insights from solutions which optimise the customer experiences that drive business growth.

Find out how this partnership can drive performance and uncover valuable in-store opportunities

man and woman shoppers walking through retail department store carrying several shopping bags with purchases

shoppers walking to stores and shopping in stores in a retail shopping mall

Grow In-Store Sales with Traffic Data

Discover how Sensormatic Solutions' simple matrix system can identify the best practices for actionable growth.

Download the eBook, ‘Traffic Analytics in Action – Benchmarking for Success’

Analytics in Action: The Jack Wills Success Story

In 2018, British lifestyle and fashion brand, Jack Wills, partnered with Sensormatic Solutions to upgrade their traffic counting infrastructure with the goal of improving conversion rates. They implemented a six-week incentive scheme in 12 stores over the busiest shopping season of the year: the six-week Christmas season. The result? The pilot stores' sales and conversion rate increased by 39% and 52% respectively in comparison with the rest of the estate.

Read our Jack Wills Case Study to find out more about the strategy, implementation and success of the incentive scheme