People Counting and Conversion

It’s difficult to manage what you can’t measure. Without a reliable, accurate source to help understand traffic, you are just guessing how many visitors enter and exit your space each day. ShopperTrak Analytics powers People Counting solutions for a broad range of retail spaces — from small, temporary kiosks to large malls and concert venues. We use traffic counting devices to count visitors at entrances and throughout the property to reveal deep insights into consumer behaviour with up to 98% accuracy.

By integrating traffic, sales and labour data, you'll have the insights you need to better understand conversion rates, effectively manage staffing levels around peak traffic, and make smarter marketing and real estate decisions.

New Zealand-based outdoor gear and outfitter, Kathmandu, was a popular retail location with more than 160 stores in New Zealand, Australia and across their international expansion. But they had a problem: a limited – or no – way to accurately count shopper traffic. This blind spot had a significant negative impact on workforce optimisation, conversion control and consistent performance management across the company.

Then, Kathmandu decided to partner with Sensormatic Solutions and employ ShopperTrak Analytics – and the benefits spoke for themselves. Kathmandu enjoyed:

• Optimised labour allocation aligned with traffic patterns – especially power hours
• Revitalised performance management culture that focused on converting in-store customers into buyers
• Enhanced promotional planning model and improved sales analytics capability
• Increased sales through homing in on conversion and improved scheduling
• Better overall decision-making