• Black Friday is expected to be among the busiest U.S. holiday shopping day in 2022
• Sensormatic Solutions predicted the top busiest holiday shopping days for Australia, Brazil, Canada, China, Colombia, France, Germany, Hong Kong, Italy, Mexico, New Zealand, Singapore, South Africa, South Korea, Spain, United Kingdom/Ireland, and United States
• Current state of the economy and the timing of Christmas Day may result in even higher traffic on the busiest days than usual

NEUHAUSEN, Switzerland—September 27, 2022—Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls, today announced its predictions for the top busiest shopping days of the 2022 holiday season around the world. Black Friday (Nov. 25), the Friday before Christmas (Dec. 23) and the day after Christmas (Dec. 26) are expected to be among the busiest shopping days of the United States this season. The annual predictions for the global top busiest shopper traffic days are informed by retail traffic data analytics within the company’s intelligent operating platform, Sensormatic IQ.

“We expect a busy holiday season at home and abroad,” said Kevin Viravec, president at Sensormatic Solutions. “Keeping up with demand, staffing appropriately, and having a complete view of operations will be crucial to delivering satisfying customer experiences as shopping peaks. The rise of truly unified commerce has boosted consumer expectations to new highs, and those expectations are likely to be even higher during the holidays. Now is the time for retailers to reflect on the experiences they’ve been delivering online and in-store so they can take steps to enhance their operations before the rush begins.”

On average, the top 10 busiest shopping days in the U.S., account for approximately 40% of all holiday retail traffic. However, retailers might expect even larger numbers this year as high gas prices are expected to create more shopping intensity on the busiest days as shoppers make fewer individual trips.

“Historical data will be extremely valuable in determining how to stock, staff, and promote deals during the holidays,” said Brian Field, global leader of retail consulting and analytics at Sensormatic Solutions, whose team predicts the top busiest days of the holiday season. “Christmas Day falls on a Sunday this year, so the last Saturday before Christmas is technically Christmas Eve, shifting the landscape somewhat from the norm. As most stores close earlier on the 24th and potential shoppers begin their holiday festivities, the 17th is likely to be the busiest Saturday in December. The last time this happened was in 2016, and if that’s any indication of what will happen this year, retailers can expect bigger crowds and higher-than-normal demand on this day than they might have in other years. They’ll need to plan their approach accordingly.”

The full list of predicted busiest shopping days in the U.S. is as follows:

1. Friday, November 25 – Black Friday
2. Friday, December 23 – Friday before Christmas
3. Monday, December 26 – Day after Christmas, aka “Boxing Day”
4. Saturday, December 17 – Super Saturday
5. Saturday, November 26 – Saturday after Black Friday
6. Saturday, December 10 – Second Saturday in December
7. Thursday, December 22 – Thursday before Christmas
8. Saturday, December 3 – First Saturday in December
9. Sunday, December 18 – Sunday before Christmas
10. Wednesday, December 21 – Wednesday before Christmas

The predicted top busiest shopping days globally include:

Sensormatic Solutions and its intelligent operating platform for retail, Sensormatic IQ, can help retailers prepare for the upcoming holiday rush. The platform offers unmatched visibility into retailers’ operations by unifying diverse data streams to help drive improved shopper experiences and retail outcomes.

To learn about the top drivers of this holiday season’s busiest shopping days and how Sensormatic Solutions is supporting retailers’ needs, visit Sensormatic Solutions’ “North America's Busiest Holiday Shopping Days of 2022” report. For more Sensormatic Solutions holiday insights, use #SensormaticHolidays2022 to follow along on LinkedIn and Twitter.

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Sensormatic Solutions is the leading global retail solutions portfolio of Johnson Controls powering operational excellence at scale and enabling smart and connected shopper engagement. Our intelligent digital operating platform – Sensormatic IQ – combines the full Sensormatic Solutions portfolio, including third-party data to deliver unmatched insights into shopper experience, inventory intelligence, loss prevention and operational effectiveness with advanced technologies, like AI and Machine Learning. This enables retailers to act on prescriptive and predictive data-driven outcomes to confidently move into the future. Please visit Sensormatic Solutions or follow us on LinkedIn, Twitter, and our YouTube channel.

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