2024 saw the UK economy contend with slow growth and persistent challenges, primarily stemming from inflation and the cost-of-living crisis. While easing inflation and an improved trade balance offered some positive momentum towards the year's end, significant economic headwinds are expected to persist into 2025.

Despite these challenges, the UK retail market demonstrated resilience, adapting to cautious consumer spending and showing signs of gradual recovery by focusing on value, enhancing customer experiences, and embracing technology in a competitive landscape increasingly focused on innovation and sustainability.

Throughout 2024, Sensormatic Solutions conducted in-depth analysis of footfall trends, shopper sentiment, and the evolving geopolitical and retail landscape. This report offers valuable insights into:

• The impact of these challenges on retail footfall and shopping patterns across the UK, Europe, and the globe in 2024
• Key findings from Sensormatic's longitudinal shopper sentiment studies (2019-2024), providing a comprehensive view of changing consumer attitudes
• Expert perspectives on anticipated developments and key trends for the retail sector in 2025
• And much more!

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