Tracking in-store traffic patterns helps retailers to accurately measure the consumer's shopping experience, providing intelligent data for a better insight as to how to increase overall store success beyond theft protection. People Counting solutions are extremely accurate, by simply capturing consumer traffic provides retailers with critical insight into store performance vital to maximizing operational efficiencies, customer service, marketing effectiveness, and strategic planning efforts.

There are two possibilities available to retailers to improve sales; increase visitors or convert those visitors into customers. Conversion rate - the ratio of visitors to actual sales transactions - is critical in evaluating multiple key business functions and setting performance goals. The conversion rate can improve sales dramatically by providing comparisons of store performance by location or time, measure the customer's shopping patterns and trends, as well as help provide accurate forecasts on store traffic and expected revenue.

People Counting solutions provide retailers with a business tool to help measure and refine their current strategic direction and performance objectives, as well as play an important role in developing future strategies.

People Counting
	Stand Alone Stand Alone People Counter
	Overhead Overhead Traffic Sensors
	Integrated Ultra•Post® Integrated People Counting Ultra•Exit 2M Ultra•Exit AMS-1121 Ultra•Exit AMS-1130 Ultra•Exit AMS-1131