The Non-Deactivatable Label (NDL) provides the highest level of detection within a label footprint while incorporating the stability and resistance to deactivation similar to a Sensormatic hard tag. The NDL is an addition to the label product family within a robust reusable label solution. This label solution provides retailers with the highest anti-theft protection options for soft-tag, safer's, as well as asset protection solutions. The product will also be available to value-added resellers for pre-approved applications.