Report

Sporting Goods Industry:
European Footfall Trends 2024

beautiful fit black woman showing her muscles during a motion athletics class with male classmates in the background

The European sporting industry is a vibrant market encompassing a wide range of sectors, including professional sports clubs and brands, events, sporting goods, spa and wellness, nutrition, sports betting, eSports, and many more.

The pandemic further fueled the health and wellness trend, with increased participation in online fitness classes, purchases of workout equipment and attire, and a rise in athleisure, as people prioritised their health and wellness amid restrictions and remote work setups.

In this report, Sensormatic Solutions provides a review of the Sporting Goods Industry over recent years.

Key areas of focus:

  • An analysis of the evolution of the sporting goods industry.
  • An examination of footfall trends and advancements across the sporting goods, apparel and accessories and overall retail industry.
  • Insights from Sensormatic Solution’s retail consultants across the top five European economies, China and the United States.
  • Special insights: the impact on retail footfall during major sporting events

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