Digitisation, which was already underway in several segments, gained even more strength in the face of the COVID-19 pandemic and became an irreversible process in retail. The “new normal” accelerated the need for an efficient, innovative and convenient virtual shopping experience for the customer and, at the same time, more accuracy and intelligence for the sales channel. With more than 280 stores, C&A Brazil, decided to invest in Sensormatic Solutions’ radio frequency identification (RFID) technology in some of the brand’s stores.