Sprinter protects seven of its sports megastores with ADT’s anti-theft systems

3 February 2011 — ADT, Europe’s leading provider of electronic security, and fire-protection solutions, has announced that Sprinter –a Spanish retail chain focused on the sale of fashion and sports apparel for men, women and children– has installed electronic protection systems for items at seven recently opened stores. The group has selected the acousto-magnetic (AM) Ultra•Max® technology by ADT and has included Ultra•Exit pedestals at the entrances and exits of its stores, as well as the Local Device Manager SmartEAS® system for the management of data, alarms and people counters.

Grupo Sprinter is an organization whose share capital is hundred percent Spanish and its corporate purpose is exclusively the sale of fashion and sports apparel for men, women and children at its own stores. This chain has 45 stores, with an average surface area from 1,500 to 2,000 m2, located at some of the most important shopping centres in Spain. Its offer is based on a wide selection of leading worldwide brands in the sector and own brands with an excellent quality-price ratio.

In view of the strong growth registered last year, Sprinter decided to strengthen its anti-theft systems with a solution allowing the gathering and management of key data for its business. The group already worked with the acousto-magnetic (AM) technology Ultra•Max® by ADT at its stores, and, at new stores, it has strengthened the protection offered by Ultra•Exit labelling and pedestals with the Local Device Manager (LDM) SmartEAS® connectivity platform by Sensormatic®, which serves as a point to gather data from anti-theft systems (EAS) and to manage alarms and people counting systems. Furthermore, Ultra•Exit pedestals have a metal detection system allowing the store to identify the entrance and exit of bags with an aluminium coating on their interior. These bags are device used by thieves to avoid an alarm when stealing labelled goods.

The LDM platform gathers information from the seven stores in the quickest and most accurate manner and sends data to the head office of Sprinter in Elche (Alicante). With this platform, the group obtains valuable data on activated alarms and on the response given to them at the store, the count of deactivated labels (removable or adhesive), the number of people entering and exiting the stores and all data on pieces of clothing or products from which the label has been removed or deactivated. So, the head office can be aware in detail both of the management of alarms and of the products from which the protection has been removed, and may easily compare this data with sales data and control, at the same time, the internal theft.

LDM is an extendable and scalable solution, which adapts to each customer’s needs. With LDM, Sprinter can generate customized reports for the identification of trends or the management of specific objectives at each store or in the whole group, as well as for the identification of eventual causes for losses.

Iván Mira, from the marketing department at Grupo Sprinter said: “The positive experience with ADT’s safety and alarm management technology has led us to install at new stores a system allowing us to obtain management information on each Sprinter store, so that we can establish continuous improvement processes and ensure that they are increasingly more profitable. The results obtained at these seven stores will be crucial to consider the installation of this system at the rest of sports megastores distributed throughout Spain”.

Rubén García, Manager of ADT’s Retail Division in Spain and Portugal, states “the experience we have as system integrators allows us to offer our customers security and safety solutions that allows them to establish strategies to prevent losses, which gives them the opportunity to increase the total profitability of each store and, in general, of the whole group”.

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