Tyco Retail Solutions to Demonstrate New Traffic Intelligence Solution at NRF Big Show and EXPO
Retailers Gain Insights to Increase Shopper Conversion, Optimize Labor Efficiencies and Enhance Merchandising Strategies
NEW YORK—Jan. 11, 2011—Tyco Retail Solutions, a leading global provider of retail performance and security solutions, today announced it will soon begin delivering new technologies as part of its traffic intelligence solutions that help leading retailers correlate real-time shopper and associate behavior patterns against sales transactions, time and attendance, and marketing activities. Leading retailers are embracing this real-time solution to capture a deep level of intelligence about shopper behavior to make better decisions, helping improve profits and store operations.
Tyco Retail Solutions will be showcasing its traffic intelligence solution in Booth #3022 at the 2011 NRF Big Show and EXPO on Jan. 10-11, at the Jacob K Javits Convention Center in New York City. Technology demonstrated features a new monocular people counter, which gives retailers an extremely accurate, dedicated device at a lower cost entry point compared to competitive traffic counting technology.
Globally recognized performance apparel retailer, Under Armour, leveraged advanced data-capture technology from Tyco Retail Solutions to improve store layouts, measure and evaluate efficiencies, and, ultimately drive sales.
“We depend on solutions provided by Tyco Retail Solutions to monitor traffic flow to improve our productivity and employee safety while reducing shrink in our GUESS stores,” added Elaine Tan, operations manager for GUESS brands in Singapore.
By combining and correlating point of sale, marketing, and shopper behavior data, retailers gain visibility into conversion rates and promotional effectiveness. These valuable insights help retailers identify important trends including peak shopping hours, traffic patterns, sales conversion ratios, tracking and trending sales per staff member and department, as well as measuring advertising effectiveness. It can help shape merchandising strategies, enhance the labor planning process, and drive higher shopper conversions and sales.
“Because all retailers are different and one size does not fit all, we offer retailers a robust portfolio of hardware, software applications, packaged analytics, specialized services, and remote monitoring,” said Scott Clements, President of Tyco Retail Solutions. “We can deploy a highly scalable, dedicated, low cost solution that begins to provide shopper intelligence at store entry and exit points, to sophisticated solutions that monitor aisles and queues to better understand browsing patters and direct store execution and performance.”
About Tyco Retail Solutions
Tyco Retail Solutions is a leading global provider of integrated retail performance and security solutions, deployed today at more than 80 percent of the world’s top 200 retailers. Customers range from single-store boutiques to global retail enterprises. Operating in more than 70 countries worldwide, Tyco Retail Solutions provides retailers with real-time visibility to their inventory and assets to improve operations, optimize profitability and create memorable shopper experiences.
The comprehensive suite of intelligent solutions includes electronic article surveillance, item visibility and intelligence with RFID and EAS technologies, point-of-sale data analytics, video surveillance, video image analysis, and intrusion and fire monitoring systems. The portfolio is backed by deep industry expertise, market leadership, global resources and a worldwide network of value-added partners.
The Tyco Retail Solutions portfolio for retailers is sold through ADT and authorized business partners around the world. For more information, please visit www.tycoretailsolutions.com.