In a fast paced society, consumers are constantly plagued by time constraints. Shoppers rely on the convenience of getting in and out of stores as fast as possible. Often they become frustrated when they are unable to quickly locate the items they would like to purchase, resulting in a dissatisfying shopping experience. Although the merchandise can be located inside the four walls, retailers frequently don't know whether these items reside in the back room or on the sales floor. Imagine the number of increased sales if retailers could easily locate the merchandise within the store to satisfy customer demand.

For example, according to the March 2008 issue of Integrated Solutions magazine industry statistics indicate that on multi-media sales, 40 to 60% of the lifetime sales for a particular item happen within the first four to five days of the product release. If the item is not in the correct store level location and available for purchase during its key promotional period the sale is likely lost and results in the sale for a competitor.

For retailers the benefits of Sensormatic and VUE's item-level intelligence and RFID infrastructure provide increased data integrity at the item level and the ability to accurately track items from the stock room to sales floor to the point-of-sale using innovative multi-sensor technologies. Current RFID development of the item-level intelligence product suite creates both item level security and item level visibility for retailers, leading to greater operational efficiencies and an enhanced customer shopping experience.